|Tittel||Fitjar Islands Brand Identity|
|Innrykket i media||Instagram, Facebook, egne nettsider og butikk|
|Dato/tid for innrykk||4 kvartal 2016|
Developing an artisan soapery brand, we looked at the value to its clients, outside the direct benefits of product. It comes down to time immersed in process; a wet shave – the old laboursome way — lowering our pace — freezing a moment in time to allow contemplation and inspiration to again enter our consciousness – valuing the transition between the old and the new.
Balance is the core communication in this identity — between nature and the manmade, between the before and the after. Balance cannot exist before all parts are equal, defining the centreline; we find this in the use of the “crop”. The logo is founded on this same principle, followed through to layout and composition principles.
In using an old printing technique as part of our creative process, we slowed down, enabling nature to inform the outcome. In doing so we generated an aesthetic that celebrates process; connecting the visual identity to the heightened qualities found when using the products. Juxtaposing this process-raw aesthetic with the clean and minimal Scandinavian formulates the cultural play of the brand.
It is the brand’s celebration of inspirational process and personal time that elevates the experience of the product, generating the lifestyle value of Fitjar Islands.
|Kreativ leder||Christian Bergheim|
|Kreativ leder||Endre Berentzen|