Fitjar Islands: Fitjar Islands Brand Identity

Fitjar Islands Brand Identity

Tittel Fitjar Islands Brand Identity
Kategori Identitet
Kunde Fitjar Islands
Produkt Brand Identity
Innrykket i media Instagram, Facebook, egne nettsider og butikk
Dato/tid for innrykk 4 kvartal 2016

Developing a brand for an artisan soapery we looked at what the brand offered its clients outside the direct benefits of product. It comes down to time immersed in process; a wet shave – the old laboursome way; lowering our pace; freezing a moment in time; allowing contemplation and inspiration to again enter our consciousness – valuing the transition between the old and the new.

Balance is the key communication in this identity. Balance between nature and the man made, between before and after. Balance cannot exist before all parts are equal, defining the line in the centre; the “crop”. The logo is founded on this principle of balance, followed through to layout and composition principles.

Incorporating an old fish printing technique we lovered our pace of working, immersed ourselves in the moment – allowing nature to inform the outcome.

The brand invites you to slow down – not to strive for perfection or efficiency – but to reconnect with nature and your inner self.


Rolle Navn
Tekstforfatter Jorunn Hernes
Tekstforfatter Tom Morgan
Prosjektleder Meghan Beaton
Kreativ leder Christian Bergheim
Kreativ leder Endre Berentzen
AD-assistent Aubrey Joyce
Byråproducer Robert Dalen
Fotograf Line Møllerhaug
Webutvikling Sindre Holm

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